Many Asian-based fashion retailers expanded their business into Europe and the USA. Apart from the online services that these retailers provide, they have set their stores in different countries in Europe. This policy allows for exchanging cultural ideas in clothing and various fashion sectors. This technique has been a great source of diversifying the fashion industry by far. One of such brands is a Chinese-based retailer called Urban Revivo. This article will cover all the possible details of this brand and its marketing strategies. The brand is relatively a newcomer in Europe, with its first store in the UK in 2018.
The brand is one of China’s established retailers and pioneers, with more than 150 stores in 60 different Chinese cities. So you can expect that the brand is a successful competitor in this business. The company employs more than 10000 employees. As a part of its international expansion marketing strategy, the company opened its first store in Singapore. Since then, it has been expanding internationally.
Their marketing strategy includes a fundamental principle in the fashion industry, the trend of fast fashion. It means that you have to provide new pieces on the store floor in minimum time and regularly. The company aims to provide 50 to 200 new items on the floor each week.
Their established competitors are Zara, Top Shop, and growing H&M brands. These brands hold a unique position in fast fashion. These brands quickly have an established ground, but their pace is not comparable with the aim this newcomer has set. Imagine going to their store every week and finding an entirely different, new-looking outlet. It will serve as a paradise for people who love to wear new clothes every day.
The Product Range:
Unlike many of its competitors, the company excels in providing clothes for every age group for men and women. Their clothes range in kids wear impressive and second to none. From unique tailoring to leisure dress, their outlets are a source of all types of clothes.
Their clothes in women range include options from all the major fashion trends, which show the diversity they use in their marketing. The company has many positive reviews in China and other parts of the world. Fashion enthusiasts in the UK and then in Europe will love this brand as an option.
The company is sensitive in this range and understands the dynamics of UK fashion-based markets. Their prices are competitive for their products. Most of the prices start from £15.
Brands like Zara have a history of marketing in the region. Establishing a place in the heart of the fashion industry in the UK will be a challenging task. Apart from prices, the company should increase customer loyalty and provide various offers. The company has a solid goal of delivering quality clothes for reasonable prices. The long story short is that Urban Revivo has a long way to go in the UK, and people are hopeful that the brand will bridge this gap as it has commendable reviews in other parts of the world.