Sometimes fashion is not about going to big brands and looking for new arrivals. It can be curating the original ideas to make something even better, just like mixing different chemicals in a chemistry lab to get a completely different yet exciting product. A similar concept is present in the fashion market. One of the leading fashion retailers in this field is Base Fashion. This article will cover some of the essential details about this top trademark and how they succeeded in becoming a symbol of curating clothes.
The Origins:
It all began back in 1910 in Canning Town, East London when a tailor named Morris Granditer set up a local store for “repairing” and cleaning clothes. So now you know that big businesses have a humble start. Today the grand manager of this company is the great-grandson of Mr. Morris, and he works under the supervision of his father, Frank’s Grandmother. So they have kept the business in their family and have been quite successful. The base was always a brand for gents’ wear.
The Growth of Base Fashion:
• In 1999, the company opened its flagship store in Bluewater, UK. It was a benchmark in the growth of their company. And till date, it has remained a center of customers coming to buy clothes.
• With changing trends in the fashion world, the company decided to go Online and has a leading edge. The company took its major leap in 2008. This idea reflects how important it is for different startups and brands to keep an eye on growing trends and adopt them if they are willing to survive in the heat of competition.
• The company took a turn to introduce women’s clothing in 2010. This concept was a great hit. By this time, the company has created an overwhelming customer bank with many more to join them.
• In the 2012 London Olympics, their Westfield Store gathered immense popularity among international buyers. This event was indeed their recognition platform. The marketing was impressive in those days, and they gained a lot of attraction.
• The company was finally recognized as the “Best Independent Multichannel Operator” at the Drapers Independent Award. This event marked their massive success, and it took more than a century for them to be at a place where few could match their sky-rocketing standards.
• The company has multiple stores in London and the UK and attracts most international customers online. Their online services are second to none, and there is always hope for more growth in the future.
Being Innovative and Trendy:
For any iconic fashion brand to truly flourish, it must take a head start in being innovative and setting up the trend. Fortunately, the brand is successful in this regard. They have introduced multiple fashion trends among people of any age, from children to adults and women to men. Their collection is vast and ever-changing. The company has become an inspiration for leading entrepreneurs in the fashion industry. This recognition is the dream of perhaps every startup.
Conclusion:
If you search for trendy and modern fashion items, visit their stores. You will love their collecting and the materials they use to bring the most delicate work for you.
